Reliance Broadcast Network has appointed Paritosh Painter as its network creative director. He will look into the overall creative conceptualisation and creation of differentiated content at Reliance Broadcast TV and radio business – Big Magic and 92.7 Big FM.
Painter will report to Tarun Katial, CEO, Reliance Broadcast Network.
Tarun Katial, CEO, Reliance Broadcast Network, said, “Paritosh and BIG have been associated with each other for years since he has been a creative mastermind behind some of our iconic shows as Har Mushkil Ka Hal Akbar Birbal. Considering our long-term association and the fact that he has immense knowledge about several aspects of the media and the industry, we decided to consolidate his position in the network and rightfully use his expertise across our brands & properties.”
Painter stated, “I am looking forward to this new opportunity that has come my way. I have had a great working experience with the company so far. I hope, with my inputs and expertise, I will able to take the brand to the next level.”