Campaign India Team
Nov 05, 2008

Rediffusion Y&R wins Schwarzkopf Professional biz

Rediffusion Y&R's Chennai office has been mandated as the agency on record for the creative business of Schwarzkopf Professional. The size of the business is estimated to be Rs. 3.5 crores.

Rediffusion Y&R wins Schwarzkopf Professional biz

Rediffusion Y&R's Chennai office has been mandated as the agency on record for the creative business of Schwarzkopf Professional. The size of the business is estimated to be Rs. 3.5 crores.

On choosing Rediffusion – Y&R, Murali Sundar, country manager, Schwarzkopf Professional, said, “Rediffusion has the core advertising expertise, understanding and communication competency to take the brand values of Schwarzkopf forward. They also bring to the table a network of partners who can help the brand develop ground activities and bring in celebrities through their celebrity management wing; which only strengthens their value addition to us."
 

Source:
Campaign India

Related Articles

Just Published

53 minutes ago

Why Zee5’s language-first bet may be its best yet

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.

3 hours ago

Cannes Lions, AI, and the integrity reckoning

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

5 hours ago

India isn’t a muse; it’s time to brand the maker

Global brands borrowed India’s craft. Sam & Andy’s founding partner claims that Indian creators must now reclaim the narrative—with better systems, sharper storytelling, and unapologetic ownership.