Rediffusion Y&R's Chennai office has been mandated as the agency on record for the creative business of Schwarzkopf Professional. The size of the business is estimated to be Rs. 3.5 crores.
On choosing Rediffusion – Y&R, Murali Sundar, country manager, Schwarzkopf Professional, said, “Rediffusion has the core advertising expertise, understanding and communication competency to take the brand values of Schwarzkopf forward. They also bring to the table a network of partners who can help the brand develop ground activities and bring in celebrities through their celebrity management wing; which only strengthens their value addition to us."