Rediffusion Y&R has appointed Divya Radhakrishnan as the president for Rediffusion Y&R Public Relations. Radhkrishnan (pictured), who is currently the head of Rediffusion's media arm TME, will continue to hold that position. She will continue to report into Mahesh Chauhan, Group CEO, Rediffusion Y&R.
This appointment follows Lokesh Tiwary, President, Rediffusion Y&R PR and CEO, Showdiff moving on from the Rediffusion Y&R Group.
Speaking about Radhakrishnan’s new role, Chauhan said, “Divya is a very gifted leader, who has done a brilliant job of heading TME. We felt there was no better home grown leader to help bring that same level of growth and direction to the PR practice than her. She will lead the two practices simultaneously, creating a seamless environment for the flow of ideas, execution and delivery between them, thereby ensuring the best solution for client needs.”
Radhakrishnan added, “Driving value for clients is critical in any businesses and I understand the role of PR in achieving that. Moreover, the combination of my experience in media and the team’s dedication to deliver should see us go a long way in offering greater meaning and value to the Rediffusion Y&R PR offering.”
