Rediffusion Y&R brings in Parag Shahane

Parag Shahane has joined Rediffusion Y&R as creative head, art. This appointment follows the appointment of Manish Ajgaonkar who had also joined the agency recently as creative head.

Commenting on Shahane's appointment, Neville Medhora, vice president, Rediffusion Y&R, said, “Parag brings a lot of energy and passion in to our Mumbai team. His cross-category experience will surely add a lot of value to our clients’ brands. I am confident that Parag will continue to carve out some great work and add value to our clients.”

N. Padmakumar, national creative director, Rediffusion - Y&R, added, “I am delighted to have Parag on board what with his depth and width of experience in building brands.  His attention to detailing is commendable and reflects in his work.  I am confident that his rigor, energy and craft will add a new dimension to our brands”.

On his appointment, Parag Shahane, said, “The scope of work that most of Rediff’s brands have to offer is remarkable. They have built some great iconic brands and continue to partner them in their journey. I am glad to be a part of a very positive and visionary creative team headed by Paddy. I am looking forward to this new phase in my career and am optimistic that it will indeed be fruitful.”

Shahane has close to 15 years of experience having worked with agencies such as Mudra Communications, Lowe, Draftfcb Ulka, Percept, Forefront and JWT Colombo. Some of the brands he has worked on include Union Bank, MTDC, Pepsi, Sunsilk, Unilever, Idea, Red Cross, Novartis, Mahindra two wheelers, BNP Paribas, HCC and Inorbit amonst others.