Rediffusion Y&R has won the creative business of FTK Technologies, a software products marketing company. The account will be handled out of the agency's Delhi office. The agency's group companies, TME and Rediffusion PR, have won the media duties and public relations business respectively.
Sandeep Madan, EVP, Rediffusion Y&R, Delhi says, "FTK Technologies has grown enormously since its inception in August 2007. FTK's unique product offering challenges us to deliver exciting and differentiated creative solutions across media."
Rafi Palgi, executive manager, FTK Technologies India says, "Rediffusion's professional approach and understanding of the business category enabled us to select the agency as our partner. We are glad to associate with an agency that ranks high on expertise and out of the box thinking. They will be a great support in meeting our desired business objective".