HLL Lifecare's Moods Condoms has appointed Rediffusion Y&R to handle its creative duties.
Sources close to the development revealed that the account was won following a multi-agency pitch.
Amitava Sinha, COO, Rediffusion Y&R, said, “We at Rediffusion are delighted to work on the Moods brand. Moods is undoubtedly an iconic home grown brand and a definite pioneer in its category. Moreover, as we speak, the category itself presents very interesting communication opportunities given the rapidly changing social mores with regard to relationships and sexuality."
The Moods brand is present in many overseas markets in nearly 30 countries such as Africa, South America and UAE and is soon to launch in the UK and the US.