Rediffusion Y&R bags creative duties of Tata Power

Tata Power has awarded its creative duties to Rediffusion Y&R. The acoount was won following a multi-agency pitch. The integrated campaign to commemorate 100 years of Tata Power will be handled out of  the agency’s Mumbai office.

Shalini Singh, head-corporate communications, Tata Power, said  “It is with extreme pride, joy and honour, that we would like to ring-in celebrations for our centenary year celebration. We are confident that Rediff with their innovative approach and creative solutions will enable us to drive impactful media presence across our audience segments this centenary year.”

Neville Medhora, vice president, Rediffusion Y&R Mumbai, said, “A 100-year celebrations is a momentous occasion and we are very proud to be part of it. Tata Power has a strong value system and our job will be to upfront and celebrate that.”