Rediffusion-Y&R bags creative duties of Bramha Group

Rediffusion Y&R has bagged the creative mandate for Bramha Group. The Group has partnered with the agency to craft the creatives for their real estate business and work on the identity for the Residency Club. There was no pitch process involved, and the agency informed that the account was won purely on the credentials of their work. 

The account will be handled out of Rediffusion-Y&R’s Mumbai office under the leadership of Bhairavi Naik, business head, Tina Sachdev, creative head and Vikram Dhaliwal, planning head.

Commenting on the win, Bhairavi Naik, business head, Rediffusion Y&R Mumbai, said “Our history of long term strategic alliances with our clients and the in-depth understanding of the consumer have been key factors when it comes to our business wins. We will be partnering with theBramha Group in their aggressive growth plans and we will establish a brand name which holds true to its core values.”

Nisha Singhania, EVP and branch head, Rediffusion Y&R Mumbai added, “With this addition we have now expanded our footprint in Pune. Rediffusion already has a host of clients like Sugarfree, Rasna and Claris in the Ahmedabad market which are managed out of the Mumbai office. We look forward to doing some great work on Bramha and taking the brand to great heights.”

Headquartered in Pune, the Group’s businesses encompass real estate development, hospitality, retail and leisure.