In a series of changes at Rediffusion Y&R, Amitava Sinha, COO, has decided to leave the agency. Sinha joined the agency in 2003
Suman Varma has joined as head of operations in Delhi.
Varma joins from JWT India, where she was VP and executive business director; and will be reporting to Dhunji Wadia, president, Rediffusion Y&R.
Wadia said, "I'm delighted to welcome Suman to Rediffusion-Y&R. She brings the right mix of talent, experience and enthusiasm that we seek to inject into our talent pool. Her strong leadership skills will enhance the quality of the work that we do for our clients and add value to their brands.”
He added, “I thank Amitava for all that he’s done for the agency, and wish him all the very best.”
Varma said, "After a successful stint of 22 years with JWT and extensive associations with some of the most robust marketing companies, I am now seeking to leverage the depth and width of my experience in leading the Rediffusion-Y&R, Delhi team to greater success. Leaving the comfort of JWT was a tough call, but the thought of joining Rediffusion Y&R and teaming up with Dhunji was exciting. I look forward to the new challenges ahead.”
The agency isn't looking for a direct replacement for Sinha. Shuvadeep Nag and Hari Desikan, will handle South, Sanju Menon will handle East and Suman Varma will handle North.