Rediffusion to handle Tata Power's creative, media and digital mandate

Rediffusion has bagged the creative and media mandate of Tata Power following a multi-agency pitch.

 

Along with creative and media, the agency will also handle digital related work of Tata Power. The mandate is for all its business clusters which include generation, transmission and distribution, renewables and new business services.

 

Praveen Sinha, CEO and MD, Tata Power, said, "Tata Power is transforming into an agile EaaS (energy as a service) company that offers cutting-edge green and smart energy solutions to its 12 million and growing customer base nationwide. Tata Power 2.0 is well poised to bring orbital shifts to all of its business clusters, therefore Rediffusion is in a prime position to join us at this exciting time, its skilled creative and media support will help us fortify our credentials as a utility of the future amongst all our stakeholders." 

 

Sandeep Goyal, MD, Rediffusion, said, "Tata Power mandate is a very big one for us. Rediffusion is privileged to be working with Tata Power across a range of very interesting and consumer-relevant products. What is even nicer is that almost the entire product range is Green-focused and Earth-friendly. Our teams in both Mumbai and Bangalore will be working on the account."