Rediffusion to handle Cryptowire's creative mandate

Account won post a multi-agency pitch

Jan 24, 2022 03:44:00 AM | Article | Campaign India Team

Rediffusion has won the creative mandate of 63 Moons' Cryptowire. The account was won following a multi-agency pitch.
Rediffusion's Mumbai office is working on the account with the first set of creatives been released. 
Nimish Shukla, executive director and CCO, Cryptowire, said, "The world of cryptocurrency, blockchain, NFTs and metaverse is an emerging and complex one, and Rediffusion, among the agencies that pitched, could grasp our vison, creation and future roadmap very well and they also know what's happening in this space. Of course, its legacy of building iconic brands for almost half a century, was also a plus.” 
Kalyani Srivastava, EVP and head, Rediffusion Mumbai, said, “63 Moons is one of India’s foremost fintech companies. They are now leading the way with a Crypto University, a Crypto TV and a Cryptowire service. In fact, recently, the company has launched the IC15 cryptoindex, a global first. We are delighted to be assisting the very talented and future focused team at 63 Moons in launching all these never-before products.” 
Dhanwinder Singh, VP, Rediffusion, added, “The work being done at 63 Moons is path-breaking. The company is neither running an exchange nor launching a crypto currency. The purpose of all our communication is to share knowledge, enhance understanding, and to encourage participants to take informed decisions."