Campaign India Team
Jul 07, 2022

Rediffusion to handle creative for Glucon-D

Account won post a multi-agency pitch

Rediffusion to handle creative for Glucon-D
Rediffusion has bagged the creative mandate for Zydus Wellness' Glucon-D following a multi-agency pitch.
 
The mandate includes creative services for Glucon-D and its brand extensions. Glucon-D is a glucose powder brand and was launched in 1933. 
 
Tarun Arora, CEO, Zydus Wellness, said, “Rediffusion effectively won the account from a multi-agency pitch held recently with the strength and quality of their strategy and creative. We look forward to a rewarding relationship with them.”
 
Sandeep Goyal, managing director, Rediffusion, said, “We are privileged to handle a heritage brand like Glucon-D along with its extension of Glucon-D ImmunoVolt. Wellness products are the future growth areas and we will help take these brands to greater heights.”
 
Kalyani Srivastava, joint president, Rediffusion, added, “We are delighted to handle this prestigious brand and will ensure that the brand grows exponentially with impactful and persuasive advertising."
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

1 day ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

1 day ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.