Rediffusion has elevated Pramod Sharma as national creative director.
He will be responsible for leading the creative team and will aim to drive the next phase of growth for multiple brands under the Rediffusion umbrella.
Prior to this, Sharma was executive creative director for Mumbai.
Sandeep Goyal, managing director, Rediffusion, said, “In the past year, our focus has been to build a strong business foundation, strong client partnerships and bring back Rediffusion's past glory. We want to focus on building great brands and elevate the agency ranking to the Top 5, therefore it is imperative for us to re-establish a strong creative reputation to maximize our ability to create work that works and wins for our client partners. Pramod is a great creative leader who has worked closely with me at Dentsu too. He will closely work with me, Navonil Chatterjee, Kalyani Srivastava and Rajendra Gupta to take the agency to higher pinnacles."
Sharma said, "At Rediffusion, as we head into our 50-years celebration, there is a huge amount of energy and enthusiasm. We have been hiring some very fine talent over the past year. More recruitments are in the pipeline. We are looking at a whole lot of new-age formats that clients desire, and we deliver. Rediffusion 2.0 is about customer joy at every touchpoint of the brand’s journey. My job is to make creatives that bring happiness and satisfaction to our clients’ consumers through messaging that is cut-through and highly memorable."
