Rediffusion has announced the elevation of Kalyani Srivastava as the head of Mumbai operations.
Prior to this, Srivastava was representing the chairman’s office at the agency.
Navonil Chatterjee, joint president and CSO, Rediffusion, said: "Kalyani is both passionate and relentless in ensuring that every day, the agency flag flies just that bit higher than the previous day. A troubleshooter par excellence, her constant endeavour is to push the boundaries when it comes to our thinking, our work and the 'market value' of our work. With her boundless dynamism and energy often rubbing off on others. In short, she is an invaluable asset for us."
Rahul Jauhari, joint president and CCO, Rediffusion, added, “We are operating in changing times and there is no person better suited than Kalyani for the job. She has handled the kind of challenges one would take two or three careers to experience. She is a go-getter, digital evangelist, brand custodian, talent catalyst all rolled into one. Her focus and energy are infectious and she believes in the power of transformational business thinking."
Srivastava joined Rediffusion in 2011 as chief of staff working closely with Diwan Arun Nanda. The last head of the Mumbai office was Hari Ganesh Desikan, who was head of operations of West and South India. He left the agency in July 2019.