Rediffusion has appointed its alumnus Kamlesh Pandey as ‘legend in residence’. Pandey was the creative director at Rediffusion from 1976 to 1992, returning in the late 90s and early 2000s for a short inning. He will assume his position effective 1 June 2021.
Diwan Arun Nanda, chairman and founder, Rediffusion, said, “I am delighted that Kamlesh Pandey is back home to Rediffusion. I have the fondest memories of working with him on some of India’s most acclaimed campaigns. Pandey commands a first-hand experience and a deep insight into the lives and aspirations of the people of India. Which is why his thinking for brands is rooted in reality, and his creatives are always memorable. Pandey will help the younger talent at Rediffusion to understand consumers better, think differently and write differently.”
Added Pandey, “One way, it feels like ‘Back to the Future’. A lot has happened in Rediff since I left Rediff – Rediff managed to shake off the appendages of ‘Y&R’ and ‘Dentsu’ and returned to its original heart, mind and soul, the fearless spirit and the creative precipice that drove it in the late ’70s through ’90s, the values that never left me long after I left Rediff and romanced Bollywood with some success. And now it’s great to be back. Great to be with Arun, Ajit and Sandeep [Goyal]. Great to be home among those who managed to get the best out of me and those who are currently giving their best to take Rediff to a future that could be the pride of the past”.
“Kamlesh as ‘Legend in Residence’ will be interacting with Rediffusion clients, will discuss emerging consumer trends and help figure where the maximal opportunities exist in both Bharat and India; and how best to pivot brand communication for a real and enduring connect with consumers of tomorrow,” said Dr Sandeep Goyal, MD, Rediffusion.
With over 45 years of advertising experience, Pandey has also worked at Zee TV as vice president, programming. He has also written several popular and critically-acclaimed Bollywood films.