Campaign India Team
Jun 10, 2008

Rediff.com introduces comparison shopping

Rediff.com has launched an enhanced version of its Product Search option, which has been upgraded to offer consumers the option of comparison shopping across various categories of products. The enhanced features will now allow users to compare products across brands, features, price points, user ratings and check availability in their city with complete contact details. The service now covers more than 16 product categories under electronics and has also introduced Cars and Bikes as new categories.

Rediff.com introduces comparison shopping

Rediff.com has launched an enhanced version of its Product Search option, which has been upgraded to offer consumers the option of comparison shopping across various categories of products.
The enhanced features will now allow users to compare products across brands, features, price points, user ratings and check availability in their city with complete contact details. The service now covers more than 16 product categories under electronics and has also introduced Cars and Bikes as new categories.

Among the new features is the option of actual market price history which covers the price movement for a period of over 6 months. This feature also lets the users to set a price alert by just entering their email address and setting their target price and the system automatically sends them an alert as soon the price is close to the set target price. If the user wishes to be contacted by the seller for further product information, they can send a free sms to the seller expressing their interest from the system itself. The service is designed to bridge the gap between the offline sellers and the consumers who want to buy products offline but cannot decide on which product to buy and from where.

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

11 hours ago

Forevermark tests retail playbook in India’s ...

Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.

12 hours ago

Marriott Bonvoy makes loyalty feel intuitive in new ...

Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.

13 hours ago

Shivaram Lakshminarayan steps up as Ruder Finn ...

Atul Sharma exits after seven years at the helm.

13 hours ago

Omnicom introduces next-gen Omni at CES, bringing ...

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.