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Mar 13, 2009
Reckitt Benckiser launches new global identity
Reckitt Benckiser, having undertaken a complete rebranding exercise, has launched a new global identity, in an attempt to help differentiate the company in an increasingly competitive marketplace. The new branding will, for the very first time, see “RB” being introduced alongside Reckitt Benckiser, a move aimed at simplifying the pronunciation of the company on an international basis.
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