Rebel Foods gets Essence to handle media

Account won post a multi-agency pitch

Sep 08, 2022 09:48:00 AM | Article | Campaign India Team

Essence has bagged the media duties for Rebel Foods in India. 
The agency will be responsible for the brand’s strategy, analytics, media planning and activation and other brand marketing activities.
The account was won post a multi-agency pitch and will be handled by Essence’s Mumbai office. 
Rebel Foods encompasses brands such as Faasos, Behrouz Biryani, Oven Story Pizza, Lunch Box, Mandarin Oak, The Good Bowl, Slay Coffee, Sweet Truth and Wendy’s. 
Essence’s first few activities for the brand, will include campaigns for Faasos and Sweet Truth, along with integrated communications plans for Behrouz Biryani and EatSure. 
 Ankush Grover, co-founder and India CEO, Rebel Foods, said, “We are on a journey to build the world’s most exciting and delightful food company, serving the highest quality of brands across customer food missions in every neighbourhood in the world. Keeping our vision in mind, it is inevitable for our brands to have a communication strategy that focuses on customer-first offerings, while complementing our brand promise. Over the years, our communication has been authentic, relatable, creative, innovative, and at the same time, has reflected the brand’s core value. We believe Essence is an ideal partner to help us in our journey with an insight-led analytical approach, while bringing a unique style of creativity and innovation. We are looking forward to collaborating with Essence on some exciting campaigns and strategies.”
Sonali Malaviya, managing director, India, Essence, said, “Rebel Foods is a revolutionary, fast-growing cloud kitchen operator with multiple food brands in its portfolio. With our data-driven approach to strategy, analytics and media, focused on delivering value to brands and consumers through innovation, we see opportunities to help Rebel Foods drive greater synergies and efficiencies across its brands, while defining bespoke growth paths for each brand,” said “We are thrilled to collaborate with Rebel Foods on its exciting growth journey and become its ally in achieving its growth goals.”