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Ashwin Sashital joins as vice president, Big RTL; Minal Sharma comes in as sales head – West and South, Big CBS and Preeti Nayyar comes on board as national sales head, Impact
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.