Reliance Broadcast Network Limited (RBNL) has made three senior level appointments. The network has roped in Ashwin Sashital as vice-president, Big RTL, while the sales team has beefed up with the appointments of Minal Sharma as sales head – west and south, Big CBS and Preeti Nayyar as national sales head, Impact along with the additional responsibility of sales head, south and west for their language television.
In his new capacity, Sashital will oversee the business operations across the functions of marketing, revenue and creative, and will report to Sunil Kumaran, head, language TV. Prior to this, Sashital was AVP at Star Pravah. Speaking on his new role, Sashital said, “Big RTL is in an exciting phase where it is set to grow in leaps and bounds and I would like to steer and accelerate it in the right direction and make it a part of the leading network of channels in India."
Sharma's new role entails revenue generation for the channels along with her team. She will report into Anand Chakravarthy, business head, Big CBS Channels. Armed with over 12 years of relevant work experience Sharma has worked across media brands like Zoom, Zee TV, India TV and India Today.
Speaking on her appointment, Sharma said, “The Big CBS channels have some of the best content and have delivered to their promise of latest-freshest-hottest content. With digitisation set to bring in transparency, improved quality of service and fair play, I am excited to be at the core of the revolution, as we offer marketers tremendous measurable value.”
Meanwhile, Nayyar will report to Arjun Singgh Baran, sales head, language TV. Her last stint was at Radio Mirchi and she has over 12 years of experience in the media and entertainment industry.“The growth story for Indian Television lies in the regional space, and am glad to come on board Reliance Broadcast Network in these exciting times,” said Nayyar on her new role.