Rayomand J Patell has been appointed as executive creative director at Havas Worldwide India. Patell joins the agency from Contract Advertising.
The position was left vacant following the exit of Vivek Rao in July this year.
Nirmalya Sen, CEO, Havas Worldwide India, said, "I am delighted to announce Rayomand’s coming on board as our new creative leader in Mumbai. Rayomand is well known for his knack of winning businesses, awards and, as a great mentor, the hearts of the team around him. Under Nima’s leadership, I am confident Rayomand will play a defining role in our drive to make Havas Worldwide Mumbai the compelling new-age communications company we are in Gurgaon and elsewhere."
Nima Namchu, CCO, Havas Worldwide, said, "When we started our hunt for a new ECD for Havas Worldwide Mumbai, three months ago, I was very clear of what kind of person I wanted on board. Apart from someone who would be carrying an impressive book, I was looking for a creative leader who takes ownership of the agency, the team and the brands. I also wanted someone for whom thinking integrated came naturally. And I found that person in Rayo. I am looking forward to working with him towards building an agency you’d want to come to. Whether you are a young creative or a client."
Patell said, “I’m looking forward to the new role of running an office, of bringing people together to create magic. I believe it's always easy to be cynical, harder so to be resilient and believe in old-fashioned concepts like building an agency. I owe a lot to mentors like Ravi Deshpande and earlier on Ajay Chandwani and I believe they’ve taught me the secret sauce of this business, which is letting your people do the very best work they can while offering a supportive environment in which anyone with the best idea gets to see it through. Nima is an old friend from the Contract years, I’ve always looked up to him tremendously as the sort of creative leader I’d like to be and I adore his sense of humour in the most stressful moments that makes it all vanish.”