Havas Worldwide retains Durex creative duties

Consumer health and hygiene giant Reckitt Benckiser Group (RB) has renewed creative duties to Havas Worldwide for its condom brand Durex in India, following a competitive multi-agency pitch.

The winning mandate is largely for brand's digital presence.

As reported earlier by Campaign India, the pitch involved some of the nation’s largest agencies, including Ogilvy India, Leo Burnett India, FCB India, alongside incumbent Havas Worldwide, aiming to retain it. The process was carried out offline and the participating agencies were asked to present their ideas in-person.

Havas Worldwide has been on Reckitt’s roster since 2014.

Durex collaborates with several global partners in both the creative and media sectors. This includes ongoing partnerships with Havas and their Singapore-based creative agency BLKJ Havas, Durian in Hong Kong, and VaynerMedia. In 2023, Durex assigned the global media brief for Europe and the US to McCann and its affiliated agency, MRM. 

Founded in 1929, Durex, known for its condoms and personal lubricants, is part of Reckitt Benckiser's portfolio—a British multinational headquartered in Slough, United Kingdom. Durex's range of products were first rolled out in India in 1997. 

Campaign India has reached out to Durex for comment.