Campaign India Team
Mar 11, 2020

Rayomand J. Patell joins Idealake as CCO

Was ECD at Havas WW Mumbai prior

Rayomand Patell
Rayomand Patell
Rayomand J. Patell, former ECD, Havas WW Mumbai, has joined Idealake as chief creative officer.
 
Patell will head a team of 20-25 creatives at the 170-member technology company.  
 
On his move, he said, "The whole paradigm in advertising is currently broken. I knew what I wanted to do but didn't have the ecosystem to do it. We have seen things change massively in the last 25 years, but agencies haven't really met those changes. I believe tech is the future and so I joined Idealake. Technology will be the spine here and we will create marketing communication around that. I really want to do something meaningful."
 
Patell has also worked with Contract, Lintas and Everest. 
Source:
Campaign India