Campaign India Team
Mar 11, 2020

Rayomand J. Patell joins Idealake as CCO

Was ECD at Havas WW Mumbai prior

Rayomand Patell
Rayomand Patell
Rayomand J. Patell, former ECD, Havas WW Mumbai, has joined Idealake as chief creative officer.
 
Patell will head a team of 20-25 creatives at the 170-member technology company.  
 
On his move, he said, "The whole paradigm in advertising is currently broken. I knew what I wanted to do but didn't have the ecosystem to do it. We have seen things change massively in the last 25 years, but agencies haven't really met those changes. I believe tech is the future and so I joined Idealake. Technology will be the spine here and we will create marketing communication around that. I really want to do something meaningful."
 
Patell has also worked with Contract, Lintas and Everest. 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

MS Dhoni moves to trademark 'Captain Cool' moniker

The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.

4 hours ago

Colour me heritage: Birla Opus paints India’s monuments

An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.

5 hours ago

Cannes Lions responds to criticism regarding ...

Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.

9 hours ago

Emotion sells, but at what cost?

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?