Raymond celebrates 100 years with AI-powered cinematic tribute film

Raymond has marked its 100-year milestone with a first-of-its-kind musical tribute film created entirely using generative AI. The 3.5-minute film, developed in partnership with creative agency Marketing Mojito, uses AI-generated models and realistic human personas to blend emotion and innovation, presenting Raymond’s legacy through a future-ready creative lens.

The project began on 16 August 2025, with Marketing Mojito tasked to transform Raymond’s century-long legacy into a cinematic experience through AI. From concept and scripting to generating characters and environments, every frame was created from scratch. The team completed the project within 15 days, overcoming multiple technical challenges such as rendering delays and server crashes to deliver the film ahead of Raymond’s centenary celebrations.

The initiative serves as both a tribute to Raymond’s enduring craftsmanship and a statement of its continued evolution. While embracing cutting-edge technology, the brand’s commitment to authenticity and artistry remains central to its ethos.

Rohit Khanna, head of corporate communications, Raymond Group, said, “At Raymond, our vision was to create more than a tribute — a living bridge between a century of legacy and the limitless future ahead. By harnessing AI, we united heritage and innovation into one evocative story that reflects who we are and where we’re going.”

Rahul Arora, CEO, Marketing Mojito, added, “This project proves that AI doesn’t replace human creativity but amplifies it. Every frame was about balance — preserving the brand’s emotional depth while letting technology shape the storytelling.”

As generative AI continues to transform marketing and communication, Raymond’s centenary campaign stands as a case study in how legacy brands can evolve creatively while staying true to their heritage.