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WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?
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From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first content economy.
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OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
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