RAPP wins V-Guard's digital duties

Consumer electrical and electronics company V-Guard has appointed RAPP India as its digital agency on record. The agency will handle the digital and social media presence for V-Guard.

Venkat Mallik, president, RAPP India, said, "What excites us about V-Guard is the team's vision and leadership in the consumer electronics category. We're absolutely thrilled to partner with them in their journey towards becoming a company with a highly diversified portfolio & national presence. Digital will play a huge role in this journey. The mandate for us is to make this category exciting for consumers. Digital can help us do this while we continue to build on V-Guard's leadership position."

Nandagopal Nair, head, corporate communications, V-Guard, said, "V-Guard is in the process of building its digital ecosystem for the brand; it was important to align with an agency who understands the complexities and challenges of the brand as well as the environment we operate in. RAPP brings a sharp, insightful digital thinking which would help build the V-Guard brand in the digital space and partner us in this journey. RAPP was able to demonstrate their capability with a well thought through, cohesive strategy on what the brand needs to do in a laddered manner in the digital environment."