Campaign India Team
Jun 03, 2014

RAPP wins V-Guard's digital duties

The account was won following a multi-agency pitch

RAPP wins V-Guard's digital duties

Consumer electrical and electronics company V-Guard has appointed RAPP India as its digital agency on record. The agency will handle the digital and social media presence for V-Guard.

The account was won following a multi-agency pitch and will be handled out its of Gurgaon office. 

Venkat Mallik, president, RAPP India, said, "What excites us about V-Guard is the team's vision and leadership in the consumer electronics category. We're absolutely thrilled to partner with them in their journey towards becoming a company with a highly diversified portfolio & national presence. Digital will play a huge role in this journey. The mandate for us is to make this category exciting for consumers. Digital can help us do this while we continue to build on V-Guard's leadership position."

Nandagopal Nair, head, corporate communications, V-Guard, said, "V-Guard is in the process of building its digital ecosystem for the brand; it was important to align with an agency who understands the complexities and challenges of the brand as well as the environment we operate in. RAPP brings a sharp, insightful digital thinking which would help build the V-Guard brand in the digital space and partner us in this journey. RAPP was able to demonstrate their capability with a well thought through, cohesive strategy on what the brand needs to do in a laddered manner in the digital environment."

 

Source:
Campaign India

Related Articles

Just Published

10 hours ago

WPP issues shock profit warning as revenues now set ...

Share price dives on unscheduled trading update.

11 hours ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

15 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

16 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.