Rapp India bags Royal Canin's digital mandate

Royal Canin, a pet health nutrition brand from Mars Petcare, has assigned its digital duties to Rapp India. Royal Canin entered the Indian market in 1998.

 

Rohan Kurian, marketing manager, Royal Canin India, said, "At Royal Canin we are driven by a passion for cats and dogs. We wanted to share the science, research and education that go behind our products and services with pet owners as well to educate them on what is good for their pets. We were looking for a partner that would not only understand what we do and how we do it, but also why we do it. We are excited and are looking forward to our initiatives with Rapp India. With their new-age data driven approach it will be easier to start a meaningful and relevant dialogue with our consumers."

 

Venkat Mallikarjunan, president, Rapp India, said, "We are really proud to be associated with a leading global brand like Royal Canin. Our team is full of pet lovers and the prospect of enhancing the lives of dogs and cats with some of the most well researched and scientifically produced products in the world is very exciting. The category presents us the opportunity to explore innovative and creatively novel methods of building relationships with pet lovers using digital and other media."