Vishnu Srivatsav, creative head, DDB Mudra South, has been elevated as national creative director, 22feet Tribal Worldwide. Srivatsav takes over from Debashish Ghosh, former NCD at 22feet Tribal Worldwide.
He will continue to report to Rahul Mathew, chief creative officer, DDB Mudra Group.
Ghosh joined the DDB Mudra Group in 2015 from Grey Worldwide.
Mathew said, “Vishnu has been a great partner to the organisation in our pursuit of creative excellence. He recently led our South office to one of our best years creatively. I look forward to him taking this momentum and his infectious energy into the exciting opportunity at 22feet.”
Preetham Venkky, president, 22feet Tribal Worldwide, added, “Vishnu has always been a huge source of inspiration for the creative team at 22feet. His grasp on culture, specifically internet culture, is arguably the best in the country, and established through his work over the years. We are super excited to have him come aboard, to inspire, shape and establish the culture of excellent creative work for our clients.”
Srivatsav said, “It’s been a terrific journey with the DDB Mudra group so far. And to lead an awesome team of creatives and being part of one of the most exciting names in digital - 22feet Tribal Worldwide - is nothing short of a privilege. Can't wait to get started.”