Lifestyle and home decor brand Sleepyhead has announced the appointment of Ranveer Singh as brand ambassador. The announcement comes on the back of Sleepyhead going pan-India. A campaign featuring Singh will soon be rolled out. The brand has a stated mandate of becoming an INR 1,000 crore brand by 2025.
Mathew Joseph, CEO and co-founder, said, "Sleepyhead's mission is to make everyday living fun and fabulous through thoughtfully designed products. Ranveer Singh is India's youngest superstar and quintessential style icon making him the perfect choice to represent our brand. He personifies the brand's quirk, commitment towards quality and eye for unique designs. Combining the magic of Ranveer with our extensive portfolio expansion, we are supercharging our growth trajectory and aiming to capture the lion's share of the furniture and home décor market online."
Arha Padman, head of brand marketing, Sleepyhead, said, "It is the perfect time to welcome Ranveer Singh as our brand ambassador, as Sleepyhead is witnessing an incredible transformation. From dominating the mattress market with the revolutionary bed-in-a-box concept, we are now rapidly growing in the furniture and home décor space. In our upcoming campaign with Ranveer we will be launching a new trademarked technology in our dominant category – mattress, along with a new range of enviably stylish sofas and recliners."