Sleepyhead has rolled out a campaign "#HomesDon'tJudge', to challenge the traditional notion of a 'perfect home.'
The campaign consists of a film in which the protagonist is talking to a talking recliner. It comically depicts what would happen if the furniture could reveal the secrets they have witnessed of the homeowner over time. After multiple snarky comments, the film ends with a reassuring notion that this scenario remains fictional, as Sleepyhead will never break their silence, ensuring that all secrets remain safe.
Deepti Karthik, fractional chief marketing officer, Sleepyhead, said, "Homes have always been beautiful, aesthetic, so pretty it almost feels like no one lives in them or so the advertising of home and living would like us to believe. But homes aren't like that, I should know, I am always cleaning up. One thing everyone can agree to is homes are where you let your guard down. Dad takes a dig at mom at home, that joke will never be dared to be said outside. The things that one wants to say to the boss in an argument is recounted long after the argument is over. Homes know everything, in fact someday if the furniture in my house starts talking, I would be in trouble. Sleepyhead presents #HomesDontJudge, thankfully! because sleepyhead homes are not just beautiful, they are fun.”
The campaign also rolled out static posts that that take place at home, to highlight that individuals can reinvent themselves, take work calls in their pajamas, record themselves talking to their non-existent fans, etc, without any judgement.