Lifestyle and home décor brand, Sleepyhead, has launched a campaign titled ‘Fabulous Living’, featuring its brand ambassador actor Ranveer Singh. Conceptualised by Leo Burnett, the campaign aims to highlight the brand’s new sleep tech Body IQ Orthopaedic Memory Foam.
The film features a young couple who are happily asleep on their new Sleepyhead mattress. Singh suddenly appears seated on their bed, talking to them in their sleep. In their dream-like state, he tells them about the reason behind their sound sleep and also asks them questions about their purchase. The couple validates whatever Singh tells them and also protests in their sleep, when he adds that they can return it back in 100 nights, if they’re not happy with their purchase.
Mathew Joseph, CEO and co-founder, Sleepyhead, said, "While we are now rapidly growing in the furniture and home décor space, mattresses continue to be a key focus area for us to innovate and lead. For this, it is important to revolutionise the segment with smarter, better products. Our BodyIQ Technology comes with strong R&D backing making it superior to any other Memory Foam out there. The enhanced formulation smartly adapts to each body posture and type delivering correct orthopaedic support and personalised comfort. Because of our D2C playbook, we are able to offer this breakthrough technology at an accessible price so that India can upgrade from a ‘normal gadda’ to a tech-enhanced mattress and experience fabulous sleep, every day.”
Arha Padman, head of brand, Sleepyhead, said, “We think every day should be a ‘Fabulous Living’ experience. Our mission is to create home lifestyle products that elevate the everyday and make it fun and fabulous through human-centric, thoughtful designs that are high on utility and stunning in looks. Our brand campaign highlights how our superior sleep technology makes ‘Fabulous Living’ an everyday occasion. We have used Ranveer as an advocate in a playful way to explain how our BodyIQ Technology works. This is our first campaign with Ranveer Singh who personifies the brand’s quirk and constant commitment to disrupting the playing field. We will soon be launching the next leg of our ‘Fabulous Living’ campaign which will feature Ranveer Singh in a new avatar along with our enviably stylish range of sofas and recliners.”
Mayuresh Dubhashi, executive creative director, Leo Burnett, said, “Sleepyhead is committed to bringing ‘Fabulous Living’ to every home in the country. Our campaign is a creative representation of this belief. Essayed by the fabulous Ranveer Singh, this film quirkily shows how the Sleepyhead mattresses make sleep far more rewarding thanks to its high-tech features.”