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The Crayons Network has announced the appointment of Ranjan Saksena as vice president of Crayons Advertising.
He will be responsible for leading the agency's digital transformation and heading all its technological innovations.
Saksena moves from Hakuhodo, where he was senior director – digital strategy and planning.
He will report to Samir Datar, CSO, Crayons Advertising.
Datar said, “In my conversation with Ranjan, I realised that he is as passionate about technology and its impact on consumer’s life as we are. We are moving into a very exciting phase at Crayons and Ranjan will be leading all our technology focused initiatives in communications.”
Saksena said, “With the celebrated history of The Crayons Network Advertising, I am keenly looking forward and excited to be part of the transformation phase for then agency and for our esteemed clients, as we won’t be looking at conventional advertising practices and campaign formats but something innovative and ground-breaking.”
With over 14 years of experience, he has also worked with companies like ADK Fortune Communications, Odino Pixar and AdGlobal360, to name a few.
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