The Advertising Agencies Association of India has announced that the AAAI Lifetime Achievement Award 2018 will be awarded to legendary ad man Ram Sehgal. This is the highest honour to be given to an individual in India for his/her outstanding contribution to the Advertising Industry.
This award is being bestowed on Ram Sehgal in recognition of his outstanding leadership and contribution to the advertising industry; in literally establishing Delhi as a premier centre for advertising in India – it was this foundation that later led JWT Delhi to become the largest office in India and among the largest in the world; in moulding ‘Contract Advertising’ into one of the finest agencies of the day in so much that it was fiercely independent and a worthy rival to its own parent HTA; in attracting and nurturing some of the finest talent to ‘Contract Advertising’ across disciplines; in leading Contract to be recognised as a powerhouse for strategy and creative; in leading AAAI and establishing one of the finest training programs in the industry ever; in setting the highest standards of professionalism that became the standard for generations that followed; and not in the least for his immeasurable contribution to social causes.
Nakul Chopra, President, AAAI, stated that Sehgal has been "a role model for generations in our industry – he is a legend in his own right. The manner in which he led Contract to becoming one of India’s finest and most respected agencies became an inspiration for the entire industry to try and emulate. He richly deserves this honour”.