Dentsu Aegis Network has elevated Rajni Menon as head of solutions development and chief strategy officer for DAN Solutions India. Prior to this, she was chief executive officer for Carat India.
Menon will report to DAN Solutions' CEO, Narayan Devanathan.
DAN Solutions works horizontally across all Dentsu Aegis Network agencies in India in the creative, media and CRM lines of business.
Devanathan said, “Strategy is the art of unlocking value through problem-solving without giving primacy to the form the solution takes. As someone who has been doing that throughout her career, Rajni is a natural when it comes to helping deliver the promise of DAN Solutions. As we see a new confluence in marketing today, beyond just the re-integration of creative and media offerings, Rajni’s stock-in-trade, along with her untiring energy, vast experience, and intuitive grasp of what moves business, make the idea of a solutions-orientation practicable and credible. I’m thrilled to have Rajni join DAN Solutions, and look forward to us partnering clients and colleagues to greater success.”
Menon said, “Connecting the brand and the consumer is what really excites me. Therefore, with this opportunity, it seems like my playing field has exploded. The prospect of working closely with an extremely gifted talent pool at DAN in co-creating brand and consumer connections and experiences is what I am really looking forward to.”