Starcom India has announced the appointment of Rajiv Gopinath as chief client officer.
Prior to this Gopinath was with GroupM. Based in Kenya, he headed planning on Coca-Cola, P&G and other local businesses across seven Sub-Saharan African markets.
His mandate at Starcom India is to enhance the agency's strategic product and delivery along with growth and opportunities.
Mallikarjun Das, group CEO, Starcom India, said, "The dynamic marketing communications landscape is both a challenge and an opportunity. It calls for upstream strategies that bring in radical business transformation for brands. Starcom today is as much a business partner as a communications partner, offering deep level category insights, data-driven personalised communication, real-time marketing and predictive models. We map the full consumer journey and come up with effective, media-neutral, integrated solutions. Rajiv Gopinath with his experience and thought leadership will enhance our strategic offering still further and deliver the desired business results for clients.”
Gopinath said, “Starcom is one of the few agencies that has truly has a pulse on the consumer and can leverage the power of integrated communications. It has great expertise on the evolving media product and a wonderful set of clients. I am delighted to get this opportunity and look forward to it.”
Prior to his stint in Africa, Gopinath was with Mediacom China. He has also worked with Madison and Mindshare.