Campaign India Team
Oct 29, 2020

Rajesh Iyer gets new role at Viacom18

To lead charge of Colors Bangla, Gujarati, Odia and Tamil

Picture courtesy: LinkedIn
Picture courtesy: LinkedIn
Viacom18 has announced that Rajesh Iyer has been given independent charge of Colors Bangla, Colors Odia, Colors Tamil and Colors Gujarati. Iyer had joined the Viacom18 network in 2019 as president - new initiatives, from Zee.
 
Rahul Joshi, MD, Network18, said, “Regional broadcast entertainment is a key pillar in our endeavour to chart out a high-growth path for Viacom18. India is witnessing an unprecedented boom in the segment and agility is the need of the hour to get to leadership positions in our existing regional markets. With his years of leadership experience across TV and digital ecosystems, Rajesh is ably poised to take on the challenges presented by the genre and successfully grow the business.”
 
This is his second stint with Viacom18. He had previously worked as VP - marketing at Colors. He has also worked with Star, YuppTV and Ambience Publicis/Ogilvy & Mather.
 
Ravish Kumar will continue to lead the network’s regional broadcast forays in Kannada and Marathi. 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

2 hours ago

2021 adspend growth to hit four-decade high: Warc ...

Global advertising market to see record growth of 23.8% to $771 billion this year and hit $1 trillion in 2025

2 hours ago

Year-ender 2021: 'We will start going to space for ...

We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come

3 hours ago

Creative critique from a gender lens: 22-26 November

Dr AL Sharada, director, Population First, reviews a selection of ads from last week