Superhits RED FM 93.5 has appointed Rajat Uppal as general manager, marketing. At Red FM, he will be responsible for strengthening the brand and drive all marketing initiatives of Red FM. Uppal will report to Nisha Narayanan, senior vice president, projects and programming, Red FM.
Commenting on his appointment, Narayanan said, “Rajat brings a very unique blend of multi-functional marketing expertise to our business. Thus with a mindset that merges into his intensive marketing experience will be of great value to our teams and client relationships. We are delighted to have Rajat on board and look forward to his work at Red FM.”
On his role at Red FM, Uppal said, “I am excited about my new stint at Superhits Red FM 93.5 as its one of the largest and strongest FM networks brand in India. Red is a young and contemporary brand known for its irreverence and its ‘Bajaate Raho’ positioning has clearly strengthened its emotional connect with the listeners. In my new role, I would work to strengthen the brand “Red” across the Red FM network and look at driving marketing initiatives which have the brand attitude and Innovation at its core.”
Prior to Red FM, Uppal was with Fever FM where he was deputy general manager, corporate marketing. In a career spanning 10 years, he has also worked with the UB Group, Radico Khaitan and Big FM.