Sparkt has announced the appointment of two partners to its management team. Rahul Saigal joins as director and partner, while Vipul Salvi moves in as partner and chief creative officer.
Saigal's last full time role was with Geometry Global Encompass where he was group chief operating officer. Post this, he founded a shopper marketing and brand activation agency. Salvi moves after a three-year journey as a creative consultant, prior to which he was national creative director for new media at the MullenLowe Lintas Group.
Aditya Chandra, MD and CEO, Sparkt, says, “As an independent agency, Sparkt has charted its journey in a defined measure away from the norm. Over the last five years we have focused on building connected brand experiences focused on nurturing the brand and consumer relationship overtime. India is a diverse market with varying demographics and social economic clusters with strong cultural influences. This demands businesses to be equipped with agility to meet the short term and while being focused on the macro in long term. In today's digital consumer economy bottom up brand building is just as effective in some cases as top down.”
Saigal said, “Sparkt offers an incredible platform – one that combines technology, data, behavioural insights and creative solutions. The marketing landscape has evolved more in the last six months than it has in the last decade. Clients are increasingly looking for partners that can help them identify opportunities and barriers with pinpoint accuracy and win with consumers across multiple platforms.”
Salvi said, “I absolutely love the energy at Sparkt. We’ve got the perfect ingredients for producing great creative solutions – superb clients and a highly experienced and passionate team. I can’t think of a better, more fertile environment to produce ideas that help brands sell more.”