iD Fresh Food has announced the appointment of Rahul Gandhi as chief marketing officer, India and UAE. Gandhi was previously head of marketing for the snacks, noodles and pasta businesses at ITC Foods.
Gandhi said, “As a brand, iD has a phenomenal growth story. I look forward to working with the passionate team – remotely for now – and creating newer narratives for strategic growth and customer engagement. It’s not every day that one gets to work with a brand that thinks beyond the economic impact. iD campaigns and social messaging are truly powerful, especially in the present scenario when the world needs more compassion and gratitude.”
The company has also appointed Jaipal Singal as chief financial officer.
Musthafa PC, co-founder and CEO, iD Fresh Food, said, “It gives me immense pleasure to welcome Jaipal and Rahul to the iD family. These are difficult times and more than ever before, we need clear and compassionate ways to create more value for what we do. As an essential services provider, iD has been at the forefront of the Covid-19 battle, ensuring easy access to fresh, healthy, home-made food for all. The pandemic has spurred customer demand and we are committed to fulfil it, even as we take utmost care of the safety and health of our employees. I’m confident that under the able leadership of Jaipal and Rahul our finance and marketing teams will come up with disruptive solutions to tackle the current challenges.”