Campaign India Team
Jul 25, 2011

Quikr appoints Scarecrow Communications

The account was won following a multi-agency pitch.

Quikr appoints Scarecrow Communications

Quikr has appointed Scarecrow Communications as its advertising solutions agency. The account was awarded to Scarecrow following a multi-agency pitch.

Confirming the development, Jiby Thomas, co-founder and vice president , marketing, Quikr, said, "We are at this exciting stage of being a young brand, a business which is growing very fast and a market leader in horizontal classifieds. To meet our current and future brand objectives, it was critical for us to find an agency who would help us in developing strategic and creative communication that is clutter breaking and relevant  .In Scarecrow we saw a partner that met our needs and was also excited about brand Quikr.

Commenting on the opportunity to work with Quikr, Arunava Sengupta (Joy), founder director, Scarecrow Communication, said, "Though the Indian e-commerce space has seen substantial growth, however, according to me its just the tip of the iceberg. The potential is huge and so are the challenges. In this scenario its a great opportunity for us to partner a leader like Quikr. Am hopeful that this partnership will lead to some path breaking work in the very near future"

Raghu Bhat, founder director, Scarecrow Communications, added, “Quikr is amongst the fastest growing e-commerce companies in India. We are thrilled to partner them as their approach is entrepreneurial, their decision making is fast, their processes are non-bureaucratic and to top it, they are open to new ideas. This cocktail of virtues will help facilitate great work and build a great brand, in the long run."

Manish Bhatt, founder director, Scarecrow Communications, added,“We had created some interesting communication on Yellow Pages in the past. But, the era of offline yellow pages has now significantly changed. In today's technology led digital world of mobiles and tablet PCs, the consumer is seeking every solution online . Working with the category leader like Quikr, we will have to learn and explore a whole new chapter of communicating to the end consumer."

Quikr is a digital classifieds company.  The company is backed by Matrix Partners India, Omidyar Network, Norwest Venture Partners, Nokia Growth Partners and invested in by eBay Inc.

Scarecrow will handle all aspects of Quikr's communication including creative, strategy, design and activation.
 

Source:
Campaign India

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