Campaign India Team
Jul 15, 2011

Quadrant bags creative duties for Balaji’s Institute of Creative Excellence

The agency bagged the account following a pitch process

Quadrant bags creative duties for Balaji’s Institute of Creative Excellence

Quadrant Communications has bagged the advertising and communication duties for Balaji’s Institute of Creative Excellence (ICE). The agency bagged the account following a multi-agency pitch process involving five agencies.

Commenting on the campaign planned for the film institute, Rajan Narayan, president and chief executive officer, Quadrant Communications said, “The campaigns that have been planned are for two to three different brands, and each will have a different set of media, depending on their audiences.  There will be a mix of print, radio, online and BTL. The first campaign is scheduled to break early next month.”

ICE is a part of Balaji Telefilms, and has courses in all major specialisations like acting, cinematography, direction, editing, production, scriptwriting and sound.

Source:
Campaign India

Related Articles

Just Published

7 hours ago

Opinion: The power of UX experience to influence ...

The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website

7 hours ago

Eno makes a southern case to put acidity in its place

Watch the film conceptualised by Grey Group India here

7 hours ago

Bajaj Finserv warns against online banking scams

Watch the film conceptualised by Social Panga

7 hours ago

Performance, success aren’t down to being quiet; ...

At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come