QNET India launches digital campaign promoting smarter diabetes wellness

QNET India has launched a digital-first campaign titled ‘Sweet Without Guilt?’ to coincide with World Diabetes Day 2025. The initiative promotes awareness around diabetes management and encourages informed lifestyle choices in line with QNET’s wellness philosophy.

Under the theme #ManageDiabetesWithQNET, the campaign addresses common myths about diabetic diets while emphasising moderation, balance, and natural wellness. The 30-second digital film highlights QNET’s Nutriplus product range, including Nutriplus Monofloral Honey, Nutriplus Natose Stevia, and Nutriplus DiabaHealth, positioning them as healthier alternatives for consumers seeking sustainable dietary choices without compromising on taste or vitality.

The campaign uses a “Myth vs Fact” storytelling format, making wellness communication relatable and accessible. Clean, natural visuals and an empowering tone reinforce the message that diabetes management is not about strict restriction but about conscious daily swaps that support long-term wellbeing.

Nischal C, head of corporate communications, QNET India region, commented, “Our mission is to empower individuals to take control of their wellness journey through awareness and choice. This World Diabetes Day, we’re encouraging consumers to explore natural, evidence-backed alternatives that make everyday living both healthier and happier.”

The campaign is primarily digital, aligning with QNET’s strategy to engage consumers through accessible, informative, and visually appealing content that promotes conscious lifestyle decisions.