Pure Home + Living appoints Ants Digital

Account won post a multi-agency pitch

Mar 03, 2022 05:53:00 AM | Article | Campaign India Team

DLF Brands' home decor brand - Pure Home + Living, has appointed Ants Digital for its digital, brand and performance marketing duties. 
With this mandate, the agency will be responsible for the brand’s online presence across digital, e-commerce and social media platforms. 
Ants Digital aims to increase the footfall on stores and create innovative campaigns for the D2C channel.  
The account was won post a multi-agency pitch and will be handled by Ants Digital's Gurugram office. 
Zafar Baig, chief operating officer, Pure Home + Living, said, “We aim to ignite and inspire passion for home decor among everyone at affordable prices. As we revamp the look and feel of spaces through our products, we seek an experience where our online presence is uplifted in the same way. We seek to communicate a cohesive message to increase our footfall in stores and on e-commerce eventually reaching all metros, Tier 1 and 2  cities. We are very excited to be working with Ants as our creative and digital partner to transform our online presence with their out of the box combination of ideas."
Sanjay Arora, chief executive officer, Ants Digital, said, “We are excited to have DLF Brand, Pure Home + Living on board. The growing e-commerce market is a favourable environment for brands to distribute their products directly to the consumer. The immense reach of offline stores and a considerable push to the brand online will enhance the brand's visibility. At Ants, we are enabling D2C (direct to consumer) push for many brands, and we are sure with our creative and innovative content, Pure Home + Living will stand out amongst consumers. We are super excited to put some revolutionary ideas into action and scale up.”