Campaign India Team
Dec 05, 2020

Pune Mirror to shut, Mumbai Mirror turns weekly

Both publications to focus on digital presence

Mumbai Mirror
Mumbai Mirror
The Times Group has announced that it has stopped publication of the print version of Pune Mirror and will be making Mumbai Mirror a weekly.
 
Both of them will continue to have a digital presence.
 
The group in a statement said, “Following months of discussions and deliberations, we have made this extremely difficult and painful decision to recalibrate our portfolio of publications. We truly value the contribution of our journalists and other staff towards building such a strong brand in a relatively short time, and thank them for their hard work and great effort.”  
 
This follows the newspaper industry revenues being hit hard post the lockdowns caused by the Covid-19 pandemic. According to a release issued by the Times Group, the industry's revenues have also been weighed down by an import duty which has added to newspaper costs.
 
Mumbai Mirror was launched 15 years ago with subsequent editions in Bengaluru, Pune and Ahmedabad. 
 
 
Source:
Campaign India

Related Articles

Just Published

20 hours ago

Salt Media Entertainment appoints Najia Khaan as ...

Salt Media Entertainment has appointed British-Afghan filmmaker Najia Khaan to lead its documentaries and special films division under the RVCJ Group.

22 hours ago

Johnson’s Baby launches ‘It’s Pure Love’ campaign ...

Johnson’s Baby unveils a refreshed campaign and upgraded range that blend science, sustainability, and emotional storytelling for today’s parents.

22 hours ago

Excellent Publicity celebrates 14 years by ...

To mark its 14th anniversary, Excellent Publicity celebrated with a symbolic appointment and a renewed focus on its evolution into ad-tech.

22 hours ago

Digitally Inspired Media wins integrated mandate ...

Digitally Inspired Media has secured the integrated campaign mandate for Om System, marking a key milestone in the brand’s India rebranding journey.