Puma has announced the elevation of Shreya Sachdev as head of marketing to go with her current role of heading strategic initiatives.
She will continue to report to Abhishek Ganguly, GM, Puma India and Southeast Asia.
Ganguly said, “Puma’s brand differentiation in the Indian market stems from our unconventional approach to marketing. We have always believed in telling the right stories, with the right content and in the most compelling manner to build consumer connect. Shreya’s analytical skills coupled with her penchant for creativity will further help build local relevance for our marketing excellence in the years to come.”
Sachdev joined the company in 2019 prior to which she was with McKinsey & Company.
Sachdev said, “Even before joining the team, I was enthralled by the success Puma brand has had in the Indian market. For me, having an opportunity to connect the brand and consumers is very empowering. Puma is known for creating unique and impactful brand campaigns with a focus on consumer engagement. I am looking forward to working with some of the best minds to further build our marketing excellence in India.”