Publicis has announced that it has won the Heineken India business after a three-way agency pitch. The account will be handled by the agency’s Bengaluru office. Wieden + Kennedy was the incumbent.
The brand will retain its ‘One World. One Heineken’ ideology, informed an agency statement.
Nakul Chopra, CEO, South Asia, Publicis Worldwide, and Bobby Pawar, MD and CCO, South Asia, Publicis Worldwide, termed the win a ‘dream opportunity’.
Samar Singh Sheikhawat, senior VP – marketing, United Breweries, said, "We are delighted to partner with Publicis on the Heineken business in India. They bring with them a wealth of knowledge in creating effective communication across consumer product categories in the country. We believe this association will give further impetus to the fastest growing beer brand in our portfolio. We look forward to creating memorable work on Heineken in India in the years ahead."
Paritosh Srivastava, COO, Publicis Ambience, said, “We are very proud to be associated with an advertising hall of fame brand like Heineken. The challenge is to live up to the legacy of great work the brand has done globally and we’re confident that together with the brand team we will meet it.”