Publicis Media has announced the appointment of Mimi Deb to lead its dedicated bespoke unit platformGSK.
She moves from Wavemaker where she was general manager.
At Publicis, Deb will handle the media investment management for GSK India.
Ajit Gurnani, CCO, Zenith India, said, “platformGSK is a market-leading, end-to-end platform for FMCG major GSK and given her experience and skills Mimi is the ideal person to lead the mandate by focusing on value creation, innovation, media excellence and product differentiation. I am confident that she will drive significant and measurable media, brand and business outcomes for platformGSK and GSK CH.”
Deb said, “I am delighted at the opportunity and look forward to harnessing the power of innovative media strategies for the continued growth of GSK CH. I am committed to accelerating platformGSK’s capabilities, driving business results and keeping our offering competitive, impactful and well-ahead of the curve.”