Campaign India Team
Feb 01, 2022

Publicis Health appoints Anindya Banerjee as head of creative

Moves from FCB Ulka

Publicis Health appoints Anindya Banerjee as head of creative
Publicis Health has announced the appointment of Anindya Banerjee as head of creative.
 
At Publicis, he will lead the creative responsibilities for the unit and aim to develop creative offerings, while managing growth, strategy and communications output for the agency.
 
Banerjee moves from FCB Ulka, where he was executive creative director. 
 
He will report to Dorelle Kulkarni, senior vice president, Publicis Health.
 
Kulkarni said, “Publicis Health has had tremendous growth momentum in the past year and this is reflected in both our new business wins and our body of work. To keep up this momentum it is important to have a leadership team that brings a diverse perspective and open new avenues for us. Anindya comes with the perfect knowledge of craft and experience which will be invaluable in propelling Publicis Health to the next phase of growth. I look forward to us working together.”
 
Dheeraj Sinha, CEO, chief strategy officer, South Asia, Leo Burnett, Publicis Health and Publicis Business, added, “Publicis Health has had a fantastic run last year, onboarding some of the biggest brands in the health and pharma industry. It continues to play a pivotal role in our growth plans and to that end, we are committed to bringing on board the best in class talent to the agency. Anindya’s diverse background will bring a unique perspective to the agency and I look forward to some great work in the future.”
 
Banerjee said, “The scourge of Covid and its terrible aftermath has shown how important health is in the overall well-being of people. I believe health and wellness are going to be the engine drivers of the industry going forward. In that context, Publicis Health is once in a lifetime opportunity for me to be in the right place at the right time.”  
 
With over 26 years of experience, he has also worked with companies like Contract Advertising, Ogilvy, and L&K Saatchi & Saatchi, to name a few. 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

4 days ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

4 days ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

4 days ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.