Publicis Groupe India gets Anshul Garg

Publicis Groupe India has announced the appointment of Anshul Garg as managing partner and head, Publicis Commerce India. 

 

As per the role, he will advance the network agency’s commerce offerings and drive both strategy and implementation. He will also be responsible for connecting data, technology, and brand experience with commerce. 

 

Garg will work with Amaresh Godbole, CEO Publicis Groupe digital technology business and Rathi Gangappa, CEO, Starcom India. 

 

Garg moves from Ernst & Young, where he was director. 

 

Anupriya Acharya, South Asia CEO, Publicis Groupe said, “Commerce is a core priority for us and our clients. As the commerce landscape evolves rapidly with diverse marketplaces, brands increasingly going direct-to-consumer, omnichannel offerings, social commerce and now ONDC picking up momentum, it is critical that we further enhance our offering in this space through both tech and talent investments. I am pleased to welcome Anshul Garg on board who brings in a  wealth of multidisciplinary, cross-category experience and can give a vantage point view on commerce for our clients.”

 

Garg said, “This is an incredible opportunity and an exciting space to be in. There is an increased appetite from brands across the board for commerce solutions that give them the competitive edge. Every brand experience could potentially translate into a commerce experience and commerce needs to be integrated seamlessly into all touchpoints of the consumer journey. I look forward to partnering with Publicis clients on their transformational journey while helping them with distinct and differentiated commerce strategies, partnerships, and solutions and contributing greatly to their business growth. I hope to bring in enduring growth for brands, in the new age of commerce, leveraging  the power of  digital, data, and technology.”

 

With over 16 years of experience, he has also worked with companies like KPMG, Wipro Consulting, and The Coca-Cola Company, among others.