Publicis Groupe hands Rajdeepak Das wider mandate

Publicis Groupe has announced an elevated role for Rajdeepak Das. Das, who is currently chief creative officer and CEO, Leo Burnett, SouthAsia, India and chairperson, creative council, Publicis Groupe - South Asia, has been appointed as chief creative officer, Publicis Groupe South Asia and chairperson Leo Burnett, South Asia.

 

These are newly created roles. According to a statement from Publicis Groupe, his mandate is to transform the creative agenda through the alchemy of technology and data for transformation of client businesses. 

 

Anupriya Acharya, South Asia CEO, Publicis Groupe, said, “I have really enjoyed working with Raj as his ideas and creativity continue to fuel both business impact and accolades. His quest for world-changing brand ideas is truly remarkable. His scintillating, sustained performance, ability to transform agency culture and reputation, as well as the width of the work that captures innovation, business transformation, data and sustainability, make him an ideal choice. We hope to leverage these strengths on a larger Groupe canvas.”

 

Das said, “I am super-delighted to get such a large canvas! With the breadth of capabilities at the Groupe level, a repertoire of finest clients and brilliant diverse talent, the opportunities are limitless. It’s been a truly exhilarating ride for me so far, and the new mandates make it even more exciting. I look forward to redefining creativity and driving brand impact, as also positively shaping communities through powerful, progressive work.”

 

Das had joined Leo Burnett in 2014 from BBDO. He has also worked with Contract Advertising and Enterprise Nexus.