Campaign India Team
Nov 29, 2016

Publicis bags Kingfisher Ultra Max's creative mandate

There was no multi-agency pitch involved

Publicis bags Kingfisher Ultra Max's creative mandate
Publicis has announced that it has bagged the creative mandate for Kingfisher Ultra Max. The agency's Bengaluru office will handle the account. Prior to this, J. Walter Thompson handled the brand of beer that was launched in 2014, informed an agency statement. 
Kingfisher Ultra Max is a premium strong beer. 
Samar Singh Sheikhawat, senior VP – marketing, United Breweries, said, “Having partnered with Publicis for a year now we have seen exceptional work done on the Heineken brand. From there it was a natural progression to enhance the scope of our engagement with this outstanding communications partner. We are delighted to partner with them on the KF Ultra Max brand, which is one of the fastest growing brands in our portfolio. We believe the agency will bring their strategic vision and creative clarity to further drive traction and business growth for the brand”
Nakul Chopra, CEO, Publicis South Asia, said, “There is no better accolade for us than when an existing client awards more brands to us. We are both humbled and honoured. I am sure our teams will only work harder to partner them towards more and more success.
Paritosh Srivastava, COO, Publicis Ambience, said, “Kingfisher is an iconic brand and a giant in the Alcobev industry, we are thrilled to work on its high potential variant Ultra Max. The team in Bangalore led by Theresa Ronnie has done a great job on Heineken and made the decision in our favour easier. We respect the client for creating a great product and having a sharp vision for it. We’re confident that our work will get KF Ultra Max a disproportionate share of the fast growing super premium strong beer segment.”
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